Hi tea fader brand “Xi Xiaocha”, said it is still in the trial and exploration stage
On March 31, Sauna and Yewang found that the public commented on the launch of a beverage shop called “Xixiaocha Beverage Factory”. Compared with the positioning of the Xixi brand around 30 yuan, the price of Xixiaocha is between 8 and 16 yuan.Interval.The relevant person in charge of Xicha told the sauna and Yewang that Xixiaocha is the first sub-brand to which Xicha belongs and is still in the trial and exploration stage.It is understood that the Xixiao Tea Store is located in Huaqiang Plaza, Huaqiang North Road, Futian District, Shenzhen. WeChat also has a public account of the same name and a small program mall.The registration information of the applet shows “Shenzhen Meixixi Catering Management Co., Ltd.”, which is also a company belonging to the Xicha brand, and the legal representative is Nie Yunchen, the founder of Xicha.Product categories include fresh milk tea, fruit tea, coffee, ice cream, and pure tea. There are 4 signature products for the “Slam” series, including soy milk and fruit.The price of the Xixiao tea brand is the most competitive price band in the tea industry. A little bit, CoCo can all belong to this rank.Compared with the Air Force’s focus on the first- and second-tier markets, Xixiaocha may sink into the market, covering consumer groups in second-, third-, and fourth-tier cities, complementing the Xicha brand.It is reported that before the launch of this sub-brand, Xicha also launched a Tmall store, which not only sells and displays various peripheral products, but also launched new products such as juice, yogurt, and biscuits.In addition, in order to respond to the epidemic, Hi-tea uses scientific and technological retail channels and facilities to achieve three “no-touch” aspects of ordering, tea picking, and non-contact distribution, and only accepts the “Hi tea GO” WeChat applet or Meituan takeawayOrder online.Sauna, Ye Wang Wang Ziyang editor Zhu Fenglan proofreading Li Xiangling